Galaxy Note 3 featuring an unbreakable, Super AMOLED flexible display, we’re getting some more news from a South Korean report, indicating that this may actually become a reality. Supposedly, production would begin in August, with an official launch coming at some point in September.

The report lists a few reasons why Samsung would want to go this revolutionary route with their next big device— first, they need to make a big splash in the market after poorer than expected Galaxy S 4 sales, and second, LG serves as a major threat, as the company has their own smartphone with a flexible display in the works as well.

Not only that, but Sony and HTC have devices that match up pretty well with the Galaxy Note 3 coming out later this year, in the Xperia Z Ultra and the HTC One Max (T6). The drive for innovation serves as a pretty legitimate reason as well. A device with such features could be the next big thing, and would be the first device on the market with a flexible display, assuming it reaches stores before LG’s device does.

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