Loosing its market value to Google, Yahoo! is trying to gain back its market share in India with the refreshed look of its new homepage.
New homepage will substantially improve the usage of all properties – search engines, mails and photo-sharing applications among others. Other features include an infinite scroll , personalized homepage based on user’s surfing behavior, Yahoo! video, Yahoo! weather among others. The content is personalized, meaning when users delete content based on a particular topic the search engine stops showing it again.
“It’s a more fluid, visual design. The biggest beauty about this is it works seamlessly across all three screens (personal computers, mobile phones and tablets),” said I.M. Swaminathan, Director, Media Product and Business Operations, India & South East Asia at Yahoo.
“The idea was to make it entertaining. The re-launch is based on user feedback and research, After China India is going to be the largest Internet market in the world ” Swaminathan said, adding "India homepage content includes cricket, news, celebrity and astrology among others"
Apart from India, Yahoo! launched the new homepage for five other countries – Singapore, Malaysia, Indonesia, the Philippines and Vietnam. However, the launch in India is with a one-year lag after its US launch.
Yahoo! has more than 800 million monthly unique users in 60 countries in 45 languages.
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