The world of mobile apps is expected to become a $35 billion
industry by the year 2015. Whether you are a small business looking for a hip
new way to market while staying relevant to your customers or an innovator
hoping to bring good ideas into digital form, there are 6 smart steps to take
when getting involved in app development.
1. Start with a
Reason
It is difficult to begin the development process with the
desire to create your very own app as the only purpose in mind. App creation is
driven by fresh ideas. Just like any invention, an app has to first see a need
and then work to fill it.
So the most important first step is brainstorming. What is a
valuable tool people need? Originality is become a more valued component of
this questions because there are hundreds of mediocre apps which will be
alternatives to any idea. Many new apps fail simply because there are too many
other alternatives. So work hard at creating a unique and necessary idea and
then consider how it can work in app form.
2. Pick Your Platform
Next, it is important to consider what operating system you
want to target first. iOS is usually most recommended for generating profit.
However, if you can offer your app for free and hope to recoup costs and turn a
profit through ads, then Android is probably better for you as more people use
Android devices. And if you want to be at the forefront of something new,
recommends theDroidGuy.com, then try the emerging platform of Windows
Marketplace.
3. Design and
Construction
Now it is time for a number of important decisions. The
first is to determine between trying to learn code and or use do-it-yourself
programs to create your very own app from scratch or contracting the project
with a professional design and development firm. This decision rests on what
you truly believe about your own aptitude and capacity to understand detail
oriented and complex systems. If you don’t have the time to learn about design
or you truly want a polished product, then it might be safer to hire someone
who does apps for a living and can help you.
Once you have determined how to navigate the process, you
will want to sit down and talk design and specifications. The platform you have
chosen will help govern the appearance. Taking into consideration what devices
will primarily use your app is also important. There is a difference in font,
space and layout between apps for smartphones and apps for tablets. And the
original purpose you decided on will govern the functionality of your app.
4. Testing and Taking
It to Market
After development, it is extremely
important to test out the integrity of your app on a number of different
devices and work out any kinks and bugs. When its quality is established, you
can submit it for approval to the platform you designed it for, either App
Store, Play Store or Marketplace. These markets will scan the app for malicious
code and determine its utility before publishing it.
5. Time to Promote
You new app is up and running and on sale in the app store,
and it is tempting to think that you have finally reached the end of the road.
But now is really the time to begin actively promoting your new product to
bring in the revenue you need. Use all your social media channels as well as
word of mouth connections to encourage people to try downloading your app. You
might even want to consider offering promotions such as making your app free
for the first two weeks.
So whether you are considering hiring a firm like Blue Rocket mobile app development or you want
to try DIY style, there is a basic process to walk through as you transform
your ideas into a real application.
Image from www.pcmag.com
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